In 1920, Greta Garbo, then Greta Gustafsson, was working in one of Stockholm’s major department stores, called PUB, as a shop assistant. Her good looks led to modelling hats in the store’s catalogue, and from there she took part in a commercial. She was then offered roles by directors, and ended up on a scholarship to study at the Royal Dramatic Theater School at 17. That working-class Stockholm shop assistant went on to become an Old Hollywood legend.
And so, I found myself in that very same building, also at age 17. No longer a department store but a hotel called the Haymarket by Scandic. With the same art deco flair, tributes and references to Greta laced throughout, the 1920s character felt very much alive. As an Old Hollywood enthusiast and overall vintage fan, staying in the Haymarket was the immersive and colourful experience I didn’t know I needed.
The glamorous decor made me feel like I’d stepped into an F. Scott Fitzgerald novel. I was ready to wave my hair and adorn myself with pearls to live out my very own Jazz Age narrative.
The hotel sits in Hotorget square opposite the Stockholm concert hall, also from the 1920s; the vintage pale blue complementing the warm pinks of the Haymarket’s interiors.
The hotel seamlessly blended old and new, creating a vibrant and unique identity. Should you find yourself in need of a touch of Swedish vintage charm, spend a night in the Haymarket.