I kicked off London Fashion Week AW20 at the Katie Ann McGuigan presentation. Featuring a near endless array of layers, each ensemble offered diverse textures. Suit trousers, hoodies, tulle skirts and puffer jackets were brought together through a careful, muted colour palette of mauve, mint, brown and pink. The domestic setting of a calm living room was a nod to McGuigan’s inspiration for the collection – the ordinary. She looked to Irish-born photographer Tom Woods’ work, who focused on everyday life in North London in the late ‘70s and early ‘80s. She said: ‘It’s the every-day person, that isn’t looking to make a conscious fashion statement, that I felt so enthralled by’. This sentiment can be seen in the layering – it’s almost careless, functional as well as playful.
Another focus was sustainability. The knits were hand-made in London using recycled materials and the screen prints were sourced locally. In an age of climate change, it was exciting to see so many collections at fashion week demonstrate a sustainable focus. The British Fashion Council dedicated their show-space exhibition at the Strand to ethical designers – perhaps a necessary shift in order for London Fashion Week to survive long-term.